Charli D'Amelio made her TikTok debut in 2019 and hasn't looked back since. While she initially rose to fame for dancing and hopping on the latest viral challenges, Charli's influence has expanded far beyond social media, and at 17-years-old, she has a massive net worth to prove it. Here's how she did it.
For over ten years, Charli trained as a competitive dancer. Her work paid off as she went viral in October 2019 for taking part in the viral "Renegade" TikTok dance challenge created by Jalaiah Harmon. Charli gained so much notoriety that she quickly shot up the ranks, becoming the most followed person on TikTok in 2021, before her title was usurped in 2022 by Khabane "Khaby" Lame, a comedic creator known for his silent yet hilarious reactions to viral TikToks.
She later joined The Hype House, a Los Angeles-based collective of TikTok personalities, with her sister Dixie D'Amelio.
Charli now has over 144 million followers on TikTok, 49 million Instagram followers, and 9.6 million subscribers on YouTube. According to Guinness Book World Records, she became the first person to reach 100 million followers on TikTok on November 22, 2020. And all that influence makes her a lot of money. Celebrity Net Worth reports she charges a minimum of $100,000 for sponsored posts on the platform. According to Forbes, Charli raked in $17.5 million off of the app in 2021.
Charli has also inked deals with Yoplait, Invisalign, and Morphe Cosmetics. According to CNN, after Charli promoted Invisalign's Clear Aligners, the brand saw a 26% increase in purchases from teenagers.
In 2020, Charli's fave Dunkin' Cold Brew was renamed "The Charli" and later created a remixed version called the Charli Cold Foam. Her collab with the brand was so impactful that she followed up with The Charli x Dunkin' merch collection in March 2021.
Thanks to her knack for video-making, Charli, along with the rest of the D'amelio family, gained a partnership with Lightricks, the company responsible for popular photo and video editing apps Facetune and Videoleap.
In 2022, Charli partnered with Amazon for Prime Day, posting videos to Instagram Reels and TikTok where she showed her favorite Amazon finds under #founditonamazon.
After signing with Outshine Talent management company in 2019 and United Talent Agency in 2020, Charli secured a massive deal by appearing in a Sabra Hummus commercial during the 2020 Super Bowl. According to Celebrity Net Worth, Charli made $1 million for her appearance. She also danced along with Jennifer Lopez in a TikTok challenge celebrating the singer's halftime performance at the 2020 Super Bowl.
Along with securing sponsorships, Charli has made successful investments as well. She signed a licensing deal with Just Mobile Direct, a ring light manufacturer, and earns a percentage of each sale of phone accessories she endorses through their partnership. Charli was also an early investor in the baking-based app Step Mobile, which provides teens and families with financial tools to promote financial literacy.
She then took all of the skills and lessons she learned throughout her journey to stardom and put it into a book, Essentially Charli: The Ultimate Guide to Keeping It Real.
Charli ventured off into new areas like film and TV. In December 2019, she made her feature film debut in the animated children's movie StarDog and TurboCat as Tinker. In 2021, she launched The D'Amelio Show with her family on Hulu.
Additionally, Charli and her sister Dixie launched Charli vs. Dixie, a Snapchat mini-series, which followed the sisters throughout a series of challenges, from baking to board games, in November 21. The 10-episode series has since been renewed for a second season. Charli is also set to star in Home School, a supernatural thriller, according to Deadline.
According to Broadway World, Charli received a $100,000 donation from TikTok for reaching 100 million followers by November 2020. She donated her gift to the American Dance Movement and awarded ten national dance centers $10,000 each.
Charli’s fans always want to know how to recreate her outfits and makeup — leading her to more lucrative partnerships. In 2021, Charli and Dixie teamed up with Hollister to launch Social Tourist, a trend-forward fashion apparel brand. In June 2022, Charli launched her first fragrance, Born Dreamer, which is available for purchase at select Ulta Beauty stores and on ulta.com.
If you want to shop the latest release from Charli D'Amelio's Social Tourist
Social Tourist Graphic Cinch Mini Dress
Social Tourist Ultra High-Rise Black Straight Jeans
Social Tourist Slim Crop Long-Sleeve Keyhole T-Shirt
Social Tourist Ultra High-Rise Faux Leather Baggy Pants
Social Tourist Ultra High Rise Plaid Mini Skirt
Social Tourist Spliced Plaid Vest
Accomplishing all these astounding goals in under three years is extremely impressive. So much so that Celebrity Net Worth reports Charli is worth $20 million.
Jasmine Washington is an Assistant Editor at Seventeen, where she covers celebrity news, beauty, lifestyle, and more. For the past decade, she has worked for media outlets, including BET, MadameNoire, VH1, and many others, where she used her voice to tell stories across various verticals. Follow her on Instagram.
