1Hunter Schafer as the new face of Mugler's Angel Elixir
Courtesy Thierry Mugler SHOP NOW
Release Date: Available now
Price: $185
Euphoria actress Hunter Schafer has been named the new face of Mugler's Angel Elixir fragrance, a woody floral gourmand scent. "I have been a fan of Mugler runway since I was young," Hunter shared in a press release. "It has been thrilling getting to collaborate with Casey and the entire Mugler team to bring the reinvention of this iconic fragrance to life.”
2Fenty Skin launches Melt Awf Jelly Oil Makeup-Melting Cleanser
Courtesy of Retailer SHOP NOW
Release date: Available now
Price: $34
Get ready to wipe the day away with Fenty Skin's new Melt Awf Jelly Oil Makeup-Melting Cleanser. Not only can you wipe away long-wear and waterproof makeup, but this nourishing and conditioning jelly cleanser also removes sunscreen.
3Nomasei x Julia von Boehm
Nomasei SHOP NOW
Release Date: Available now
Pricing: $23 - $690
Calling all lovers of menswear with a super chic, feminine twist: celebrity stylist Julia von Boehm, the mastermind behind Nicole Kidman's red carpet magic, just dropped a collaboration with Nomasei and it's filled with some of the best shoes we've seen all year. From color-blocked loafers to handcraft studded socks, you'll want to snag a luxury piece from the brand beloved by Gigi and Bella Hadid, Kristin Stewart, and more.
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4Goody Tru teams up with female artists for The Goody Tru Collection
Goody SHOP NOW
Release Date: Available now
Pricing: $3.98-$11.98
Doing your hair has never been cooler. Go-to hair accessory brand Goody Tru teamed up with Reyna Noriega, Let It Happen, and Luisa "Hola Lou," for an epic 60-piece (!!) collection of bright and bold hair accessories.
5Hatch launches the Restore 2
Hatch PRE-ORDER NOW
Release Date: March 14th
Pricing: $199.99
Panic-inducing, snooze-filled school mornings begone! TikTok is a huge fan of the Hatch sunrise alarm clock that peacefully wakes you up in the morning — and now the brand is coming out with a new and improved version. The noise maker + sunrise alarm + guided rest audio machine will totally transform the way you snooze.
6kate spade's newest color
Kate Spade Oh hi, Lana Condor! The gorgeous green shade that the To All The Boys I've Loved Before actress is posing in front of is none other than Pantone's brand new shade of kate spade green. The brand recently dubbed this new shade in partnership with the color company, and needless to say, we're obsessed.
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7Dixie's Social Tourist drop
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Release Date: Available now
Pricing: $10 - $80
D'Amelio sister fans, listen up — Dixie and Charli's brand Social Tourist just released their Februry drop and it's filled with adorable things like flare jeans, slip dresses, split tops, and groovy, swirly sweaters. You won't want to miss it.
8Kopari launches a rose gold gel sunscreen
Kopari SHOP NOW
Release Date: Available now
Pricing: $39
Tired of hitting the beach with streaks of pasty sunscreen all over? The Kopari SPF 45 gel is about to change your life. Not only will it apply clear, but it'll also make your skin glow like no other. The brand just released a rose gold version to help you achieve the ultimate ~summer shimmer~ on your skin.
9Samsung re-releases limited-edition Pokémon accessories
Courtesy of Retailer SHOP NOW
Release Date: Available now
Price: $39.99
If you're a fan of Pokémon, then Monday, February 27, is a huge deal. It's officially Pokémon Day, and if you want to "catch 'em all" in style, make sure you grab a pair of Samsung Galaxy's Poké Ball Cover for your Galaxy Buds2Pro. Suppose you were able to get your hands on these before they sold out over the holiday season. In that case, there are other limited-edition Pokémon accessories avail including, a cover ring and watch bands.
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10adidas x Jenna Ortega
adidas SHOP ON 2/9
Release Date: February 9
Adidas is launching a brand new label called adidas Sportswear (ICYMI, they haven't launched a new one in five decades) and they've tapped none other than Wednesday queen Jenna Ortega as the face of it. "I am huge advocate of expressing all your different pursuits, passions, and traits, whether that is through what you do, what you wear or what you champion – which is why I was so excited to work with adidas on this new label," explained Jenna.
Mark your calendars — you'll be able to snag pieces from it in just a few days on February 9th.
11Lush launches Dexter's Dragon Egg
Courtesy of Retailer SHOP NOW
Release Date: Available now
Price: $8.25
Lush Cosmetics is launching a new product to honor the life of seven-year-old Dexter Constantine. The son of the brand's Chief Digital Officer, Jack Constantine, Dexter, died from a rare childhood cancer called Rhabdomyosarcoma last year. Known by his family as their "master of dragons" Lush will celebrate Dexter with a limited-edition adaptation of the brand's best-selling Dragon's Egg bath bomb on International Childhood Cancer Day. One hundred proceed of the sales with be donated to Dexter's Arc, a fundraising platform created to support non-animal testing research into Rhabdomyosarcoma.
12Pardon My Fro launches in Walmart
Courtesy of Retailer SHOP HERE
Release date: Available now
Pricing: $14.97-$16.97
There's a new haircare brand on the scene, and it's making some major noise. Pardon My Fro recently launched in Walmart, and it has everything you need to make your natural hair styling process a breeze. From a leave-in conditioner to a hair and scalp oil, mousse, and edge control, these haircare staples leave tresses soft and super defined. Plus, the packaging features super-stylish portraits of Black women with beautiful natural hairstyles.
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13Pacsun x Mitchell & Ness launch Fenty Super Bowl merch
Courtesy of Retailer SHOP NOW
Release Date: Available now
Pricing: $45-$120
That Rihanna reign just won't let up. Not only can you tune into the Super Bowl and watch the Anti songstress shut down the stage during the halftime show, but you can show up to your bestie's Super Bowl party with Fenty-inspired merch courtesy of Pacsun x Mitchell & Ness. The new collab features two graphic tee-shirts and a jacket that is sure to be the talk of the night. No matter what the final score is, you'll be the undisputed champ.
14Aprés Nails releases Gel-X Tips in Almond
Retailer SHOP NOW
Release date: Available now
Pricing: $3.49-$29.99
Get ready to transform your nails with Aprés Nail's new Gel-X Tips. Now available in half sizes, almond shape, and extra short length, Aprés' innovative tips help create viral TikTok-worthy nails. These BBs last up to four weeks, so you'll be saving extra $$ that you'd spend on biweekly trips to the nail salon.
15KVD Beauty launches the Good Apple Serum Foundation
Courtesy of Retailer SHOP NOW
Release Date: Available now
Price: $42
KVD Beauty is known for going viral for many of its products on TikTok and Insta, but most especially due to the Good Apple collection. The beloved skincare brand added the Good Apple Serum Foundation to the lineup, and it's proving to be just as impressive. This lightweight, long-wear foundation is enriched with antioxidant-rich apple to hydrate and quince leaf extract to combat shine. Despite its light texture, this full-coverage foundation delivers a natural finish and is transfer-proof. So don't worry about getting foundation on your bestie's shirt the next time you go in for a hug.
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16Catrice Cosmetics launches new lip jam hydrating glosses
Retailer SHOP NOW
Release Date: Available now
Price: 5.00
If you haven't heard already, lip gloss is one of the many 90's beauty trends that continues to pick up steam. Get the best of both worlds as this lip balm and gloss hybrid hydrates lips. Even better? The five fruity flavors are a nonstick formula that won't leave your lips feeling thick and lumpy.
17Glossier's Balm Dotcom goes vegan
Glossier SHOP NOW
Release Date: Available now
Pricing: $14
Your favorite lip balm finally comes with an applicator tip (no more smearing it on with your finger!) *and* is newly vegan. The beloved Glossier product now uses synthetic beeswax, as well as vegetable-based castor jelly to replace the petrolatum that was in previous formulations. Plus, Glossier will toss in a free Pink Market Net Bag with any Balm Dotcom purchase through 2/9.
18Hillhouse Home's spring drop
Hillhouse Home SHOP 2/7
Release Date: February 27th
Price Range: ~$95 - $175
Nap dress fans: just wait until you meet the Nap skirt and Nap shorts. Hillhouse Home's latest collection is full of colorful plaid prints, bursts of sweet florals, and optimistic knits — spring can't come soon enough.
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19Szade's recycled, rave-inspired bassline collection
Szade SHOP NOW
Release Date: February 27th
Pricing: $69.95 - $94.95
Looking to ~jazz~ up your collection of sunnies for when it gets warm outside? Szade's newest drop features four frames inspired by the jazz, deep house, techno/alt pop, and punk music genres. Oh, and the sunglasses are made from recycled plastic glasses frames to reduce waste. Win-win.
20Cocokind launches a new cream
Cocokind SHOP NOW
Release Date: Available now
Pricing: $26.99
The cult favorite brand that brought you chlorophyll masks and rosewater sprays just launched a super-hydrating cream that'll save your skin from the harsh indoor heating and frigid winds of the season. Their Resurrection Polypeptide Cream's velvety feel makes it an ideal nighttime moisturizer.
Hannah is the assistant shopping editor at Cosmopolitan, covering all things from cute apartment decor to trendy fashion finds, TikTok products that are actually worth your $$$, and the perfect gift to buy for your boyfriend's mom. She previously wrote for Seventeen and CR Fashion Book. Follow her on Instagram for hot takes on red carpet fashion and unhinged updates on the books she’s reading on the train.
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